When did we decide campgrounds needed laundromats? When the car stalled, whose bright idea was it to reach for a cell phone instead of a tool?
There was a time when the words "quick" and "fix" were never found in the same sentence. When our homes needed to be built, we gathered brothers, fathers and friends, and built the home with our own hands and tools. We didn't just grab a mouse and clicked on Mr. On-line Contractor. Our nation's great accomplishments were a testament to hard work, sweat and ingenuity. After all, we not only put a man on the moon, but built him a rover to drive while he was up there.
What will we achieve today?
Can we turn our cheek to the enemy known as convenience before it makes us helpless? Do we have what it takes to depend solely on ourselves?
As you ponder these questions, Gerber invites you to join in their mission.
"We're GerberŪ. We design the tools, knives and outdoor gear that are essential, not only for the task at hand, but for bringing back something lost: our self-reliance."